Angles, straight lines and verbs of action: Consul Group's new visual identity

On 20 November 2018 Consul Group announced the relaunch of its brand.

We are developing at a great pace, and we do not always manage to keep track of how many steps we have been able to skip in a very short time. At this stage the company's visual identity is not simply "packaging" that lives a life of its own. It is our investment in ourselves, made in advance, and a promise to clients that we will keep moving forward, and that our resourcefulness in solving the most unpredictable problems will only grow,

noted Sergei Pivovarchik, managing partner of Consul Group.

The graphic concept developed for the brand is based on angles and straight lines. The central graphic element of the new identity is an emblem in the form of a stylised shield. A judge's gavel can be made out inside it, and the edges of the emblem themselves contain both initial letters of the company's name, "C" and "G".

The company is quite young and ambitious, and it is full of life, so even now we can all see analytical confirmation of the outstanding results of the team's expert work. Angles are attacking elements. Subconsciously they are perceived as pressure and a drive to move forward. Continuing that idea, and keeping in mind the development goals that the management of Consul Group sets itself, we found a solution at once. It took shape both in the company's new communications strategy and in the text of the updated website www.consul.group. The verbs used to describe the client's strengths and core competences carry an image of advance, of confidence and of solidity,

explains Olga Suchkova, general director of Creative Hub 1.

Consul Group provides professional legal advice on real estate and construction, and specialises in tax law, asset valuation and cadastral work. Over five years the firm has advised more than 200 owners of commercial property on various legal matters, including representation in court, confirming its expertise and challenging more than RUB 20 billion of additional tax assessments raised against its clients.

Creative Hub 1 is a company that supports business on strategic marketing, business development, brand and communications management, and internet marketing.

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